The webinar on developing a safety culture provided valuable insights into creating lasting organizational change. Leading safety expert Lisa Battaglia emphasized the importance of treating safety as a core value rather than just a priority, as values remain constant while priorities can shift. The discussion highlighted diverse communication strategies, including the use of multiple channels like postcards, posters, and wallet cards to maintain employee engagement. Creating a family atmosphere within companies was identified as a crucial element in building a strong safety culture, regardless of the organization’s size. The speakers concluded that successful safety initiatives require consistent commitment, varied communication approaches, and the integration of safety as a fundamental organizational value.