Jay Wommack
CEO
Jay is the mind behind Vertical Alliance. A veracious learner, entrepreneur, and dedicated leader, Jay never backs down from a challenge. He believes that you can accomplish just about anything you set your mind to with hard work.
Jay graduated from Hendrix College in 1978 majoring in accounting and economics. After a brief stint in the banking business, Jay moved to the oil fields in central Texas where he owned and operated a saltwater disposal company. In the early 1980s, Jay returned to his hometown of Texarkana, TX, where he earned his brokerage license and began an 18-year career as a stockbroker and financial advisor.
It was in the early 2000s that Jay began exploring the internet as the new frontier of business. Soon after, he began his work in safety training development and felt he had finally found his calling. Since then, INFINITI Fleet Safety Training has provided customizable online training and communication tools for thousands of clients across the country
When Jay isn’t hard at work, he enjoys riding horses and spending time with his wife, Mary, children, and grandchildren.
Karen Parker
COO & EVP
As the COO and Jay’s right-hand woman, Karen is who you call when you need stuff done (even if sometimes that requires the odd hounding and hollering).
Highly competitive, she’s not afraid of a good bet (and often wins). She usually wins “the dollar” in bets with Jay.
Previously, Karen was with Walsh Pharmaceuticals in Customer Service, then Sales, then IT. 20 years ago, Karen joined the Vertical Alliance team and hasn’t been able to shake us yet!
Outside of work, she is an award-winning Corvette enthusiast. If you see a flash of blue down a highway in East Texas, it might be her.
Lydia Wommack
Director of Marketing & Video Production
Lydia’s goal is to build a Business Family by finding like-minded clients who are passionate about improving themselves and their companies. Always seeking innovation and a better way of doing things, she uses her natural ability to connect with people to invite industry thought leaders to the table. She is the ultimate partner for our clients and enjoys helping them achieve their definition of success!
Before joining VAG, Lydia worked at The Museum of Modern Art (MoMA) in New York, where she built their corporate funding program. As the Assistant Director for Institutional Giving and Global Partnerships, she raised approximately $13M/year in support of the Museum’s programs and general operations (and helped clients expand their brand exposure to creatives and museum-goers).
When COVID hit, she, her husband, 8-week old son decided to hunker down with family in Texas for the 10-day “stop the spread” quarantine. Months later, they decided to make a move permanent so their son could grow up with his family and embrace his role as an 8th-generation Texan.
Bill Dorfner
Safety & Risk Training Manager
Bill brings a wide-ranging background in fleet safety, risk management, law enforcement, and leadership to the INFINITI team. A recent transplant to the Dallas–Fort Worth area by way of Falmouth, Massachusetts, Bill joined INFINITI after serving as Senior Fleet Safety Manager at Nirvana Insurance, where he helped build the company’s fleet safety services program from the ground up.
Before joining Nirvana, Bill served as Director of Safety for Carolina Group, supporting more than 500 drivers and commercial vehicles across multiple DOT authorities. He is also a Certified Director of Safety through NATMI and serves as a NATMI instructor.
Prior to his work in trucking, Bill spent 12 years in law enforcement, specializing in traffic enforcement, crash investigation, and accident reconstruction. Today, he uses that experience to help fleets strengthen safety practices, reduce risk, and build better habits behind the wheel.
Outside of work, Bill enjoys kayaking, playing piano and guitar, curling, ice hockey, trivia nights, and karaoke.
Chuck Price
Director of Client Success
Chuck is a Texas native and accomplished leader in customer service, sales, and business development, bringing over a decade of experience across the SAAS, healthcare, and financial services industries. In his current role as Director of Client Success, he leads strategic initiatives to enhance client engagement, improve performance, and align service delivery with business goals.
Throughout his career, Chuck has held various leadership positions, where he has consistently driven operational efficiency, developed high-performing teams, and strengthened long-term client relationships. His background in financial services provided a strong foundation in lending, analytics, and customer service.
Known for his collaborative, results-driven approach, Chuck is passionate about helping teams and clients succeed. Outside of work, he’s a proud husband, the father of two boys, and a huge Philadelphia Eagles fan.
Randy Mitchell
Director of IT
Randy manages the IT infrastructure and teams to support and maintain the INFINITI platform, from software to hardware and everything in between.
Randy is a genius when it comes to breaking very technical concepts down without coming across as condescending – something that his non-technical team members and clients greatly appreciate.
Randy is an Air Force veteran and previously worked at Mary Kay (we told him we’d get him a pink Cadillac when we reach 100% uptime. He’s almost there!), but he has been working with the Vertical Alliance team for nearly 20 years. He is the mind behind the first and second versions of the INFINITI platform. Recently, Randy and his team have reimagined the INFINITI platform with a focus on ease-of-use and functionality.
Samir Arellano
Video Production Supervisor
Samir is an award winning director with a sharp eye for storytelling and a perfect mustache that’s almost as iconic as his films. At Infinit-I, he channels his passion for elevating others, thriving on helping teammates shine while keeping faith at the center of his work as a devoted man of God.
A lifelong fan of both wrestling and cinema, Samir draws inspiration from the drama and creativity of the ring and the screen. Whether he’s crafting memorable visuals, mentoring colleagues, or swapping movie recommendations, Samir brings energy and heart to every INFINITI project.
